Under these conditions the sectional stakes are quite simply translated into the accompanying of company growth.
It is imperative for the companies to decrease notably competition upon prices in order to enter a new model : to sell differently, to manufacture differently, …
In actual fact companies are led to create value.
How ? By winning competitiveness points, notably on the international market while creating value relying upon innovation :
- To improve process, products, their features, services
- To integrate horizontal innovation fields such as Sustainable Development
In this way the MAUD Cluster sectional stakes are clearly defined : to bring companies of the three key markets (Tableware, Graphic industries and Packaging) to gain in competitiveness on their own markets.
This competitiveness gain can be achieved through a multisectional approach of their issues, and the supply of concrete and operational answers (such as approved projects by the cluster), worked out in a reasoning of mixed fertilization between players.
