Pink glasses, black plates and spotted decanters… Today tableware is trendy and arouses a real craze in all houses. For manufacturers, pioneers in this industry, of course the key to success depends on their abilities to innovate. It is in this logic that the “DECOUVERRE” project is part of, on which CREATE laboratory works actively in partnership with the MAUD Competitiveness cluster. Sebastien Donze, managing director of CREATE lab, explains to us the genesis of the project and its stakes.